Effective Date: December 22nd, 2025
1. Introduction
Better Marketer (“we,” “our,” or “us”) is an AI-powered marketing automation platform owned and operated by Digitino Emporium Marketing & Software.
Our platform is designed to optimize advertising performance using data-driven insights and automation.
As a provider that integrates with Meta (Facebook) Marketing APIs, we are committed to strict compliance with:
Meta (Facebook) Developer Policies
Meta Platform Terms and Data Use Policy
GDPR, CCPA, and other applicable data protection laws
This policy explains how we collect, use, store, retain, share, and protect data accessed through Meta APIs and other integrated services, and how we uphold user rights.
2. Data Collection and Usage
2.1 Data Collected from Meta (Facebook)
With explicit user authorization, Better Marketer may collect and process the following data through Meta Marketing APIs:
Ad Account Performance Data: Campaign structures, budgets, ROAS, CPA, CTR, impressions, reach, frequency, and related metrics
Creative Performance Metrics: Engagement data such as video views, clicks, conversions, and interaction metrics
Audience Data: Custom audiences and segmentation data (only when explicitly enabled by the user)
Ad Spend & Attribution Data: Used solely for campaign optimization and reporting
Page Engagement Insights: Organic and paid engagement metrics for AI-driven performance improvements
We request only the minimum permissions necessary to deliver core platform functionality.
2.2 Purpose of Data Usage
Better Marketer uses collected data exclusively for the following purposes:
Automating ad optimization using AI-driven analysis
Generating performance reports and actionable insights
Improving audience targeting and segmentation
Detecting inefficiencies, anomalies, or potential ad waste
We do not:
Use Meta data for unauthorized retargeting
Sell or rent Meta API data
Share Meta API data with third parties without explicit authorization
All usage strictly complies with Meta’s Developer Policies and Limited Use requirements.
3. Data Retention and Deletion Policy
Data Type
Retention Period
Purpose
Ad performance data
60 days
Optimization & reporting
Audience segmentation data
30 days
Short-term targeting improvements
Page insights & engagement
90 days
Performance tracking
Meta API access tokens
Until revoked
Authentication
Custom audiences (if applicable)
Max 7 days
Temporary execution only
Data is automatically deleted if:
API access is revoked
The user deactivates their account
Users may also request deletion at any time by contacting [email protected].
4. Data Sharing and Third-Party Disclosure
Better Marketer does not sell or rent user data.
Data may only be shared in the following limited circumstances:
Meta (Facebook): As required for API functionality and compliance
Authorized Service Providers: Hosting, infrastructure, analytics, or AI processing providers operating under strict data protection agreements
Legal Obligations: When required by law, subpoena, or valid legal process
No data is shared with advertisers, brokers, or unauthorized third parties.
5. Law Enforcement Requests
All law enforcement or regulatory requests must be submitted to:
Requests are reviewed for legal validity before any data is disclosed, in accordance with applicable laws.
6. User Rights and Data Access Requests
Users have the right to:
Access: Request a copy of stored data
Deletion: Request permanent removal of data
Portability: Request data in a structured, machine-readable format
Withdraw Consent: Revoke API permissions at any time via Meta Business Manager
Requests can be submitted to [email protected] and will be processed within legally required timeframes.
7. Security and Data Protection Measures
We implement industry-standard safeguards, including:
Encryption in Transit: TLS 1.2+
Encryption at Rest: AES-256
Access Controls: Role-based permissions and least-privilege access
Secure OAuth Authentication: Tokenized API access management
Regular Security Audits: Ongoing reviews and vulnerability assessments
8. Compliance with Meta (Facebook) Policies
Better Marketer fully complies with:
Meta Developer Policies
Meta Platform Terms
Meta Data Use Policy
Meta Limited Use Requirements
Our platform accesses and processes data solely to provide user-requested functionality.
9. Contact & Support
For questions, data requests, or compliance inquiries:
Digitino Emporium Marketing & Software
[email protected]